Big Data: Benefits, Types, and Classifications to Know

Big data is one of the topics that has recently emerged and is quite often discussed in various media. Today the world has entered the digital era and data has become one of the most important assets. Not a few big companies invest in the storage of all their data.

The bigger the company, the data and information it has becomes very large. This is what is then referred to as big data. Want to know more about big data and its functions, and examples of its application? Read on for the following article!

What is Big Data?

Big data is a series of processes consisting of large volumes of unstructured or structured data and is used to support business activities. Big data itself is a form of development from database a pre-existing

The striking difference between big data and ordinary databases consists of volume, speed, and the types of data that are more varied than database management system (DBMS).

The definition of big data can actually be further divided into 3 parts known as 3V. Well, here is the explanation.

1. Big data volume

has a very large data capacity size. Large data processing is very possible to run.

2. Velocity

Compensating for the large size, the data transfer speed is also very stable and effective. Even big data is able to receive data in real time or directly because the speed is so high.

This high speed is achieved because data is routed directly to memory instead of storing it on a disk.

3. Variety

Big data has more variety of data when compared to database systems such as SQL. The types of data that can be stored include traditional ones, both unstructured and already.

Video, audio, and text include data that must go through several stages before they can be processed in a database. The reason is that the incoming data has not been defined directly.

In addition to the 3V already described, big data has another 2V, namely value and veracity. The value in big data is that the data flow is irregular and consistent over several periods and conditions. If there is a large data spike, the memory resources used for processing will also be larger.

While veracity is a form of data justification. The data needs to be checked for quality through various sources. To connect between data required the process. If there is no good relationship, it can trigger control that goes out of control.

Functions of Big Data

Big data has 4 important functions which will be explained below.

Determining the Cause of Problems in Real Time

Big data is able to analyze and determine the cause of a problem that occurs in the system. Simultaneously, big data is also able to reduce the possibility of errors in the data storage process. The results of this analysis can also be displayed directly or make


Big data can also be combined with smart devices and systems such as the Internet of Things (IoT) and Artificial Intelligence (AI). Its function is to receive and provide data and information needed to develop a product.

For example, there is a smart city system that uses AI assistance and a large-scale internet network so that it is able to connect important points in the city, buildings, and other supporting infrastructure.

Detecting Anomalies in Business

Technical and non-technical disturbances are very likely to occur in a business. The function of big data itself is to detect anomalies or activities that stop and deviate precisely and quickly.

Furthermore, big data is also able to make plans and provide several options to overcome or reduce these anomalies. Of course, this process will take place very quickly so that the business activities of the organization and company are not disrupted.

Save Cost and Time to Improve Application Performance

Data storage using a big data system is also able to reduce costs or costs that must be incurred by the company. The time required to operate and manage data is also shorter because the transfer process is very fast.

That way, improving application performance can be done properly. No wonder why so many companies are using big data systems.

Examples of Big Data Applications

After you understand what big data is and its functions, here are some examples of applications or applications.


Almost everyone in the world, including you, is connected to the internet almost every day. Almost every day you must use Google to do various information searches. The search results data that you get are stored and included in Google’s big data.

Smartphone The

smartphone that you use actually always stores data such as phone history and location. Well, the cellphone that you use every day turns out to have such a large volume of data without realizing it.

Social Media

All information and data uploaded to social media in the form of text, images, videos, audio, etc. are stored by social media companies. So, all uploads on social media are included in big data.

Well now you know that the presence of big data is very close to our daily lives. In this digital era, big data plays a very important role to store the very large amounts of data needed for all aspects of human life.

It can be concluded that big data is a form of development that is more sophisticated than database which has various functions that can be used in business, education, and so on.

The Benefits of Big Data for Businesses

Know Your Customers Better

By applying big data, it means that you collect all the information regarding the customers who buy your products. Understanding your customers is how you provide products that match their wants and needs. Perhaps the market analysis that you currently have can tell you that your business is targeting the right market share. But with big data, the facts on the ground do the talking.

Building an Effective Marketing Strategy

With the data you have, of course you can easily build an effective marketing strategy and reach every consumer according to your market segment. You also avoid the risk of shrinking market share because relationships with consumers have been built beforehand. Other risks will also be reduced along with the implementation of the right strategy. As for big data, Indonesia itself has now also developed other features that are certainly very useful for your business.